Shot at Arc Studios with the Colossus robot from Shift Dynamics, this virtual production piece came to life through a custom-designed environment and curated robotic moves with post-production VFX that brought it all together.
Challenge:
Caraway wanted a visually captivating campaign that showcased the bold colors of their cookware in a fresh, engaging way for Instagram and other digital platforms.
Solution:
We collaborated with Knitted City to design a futuristic yet warm digital kitchen environment using Unreal Engine. This allowed us to control every visual detail, emphasizing the vibrant colors of Caraway’s pans.
To bring the campaign to life, we used Colossus, our high-speed robotic arm, to capture smooth, dynamic shots. Colossus’ precision enabled us to highlight the products from unique angles, creating fluid, cinematic visuals that felt modern and fresh. Colossus allowed us to get the exact same shot take after take, ensuring a perfect match-cut, something impossible by human hand.
Results:
The final piece delivered a bold, futuristic look for Caraway, perfectly complementing their brand while showcasing their cookware’s vibrant colors in an innovative and engaging way.
Client: Caraway
Director: JT McCreery
Producer: Shea Jones
Executive Producer: Ryan Atenhan
1st AD: Eric Williams
DP: Nathan Thompson
Virtual Art Department: Cody Garrow / Knitted City
disguise Op: Justin Wylie
1st AC: Quinn Foster
2nd AC: Tani Houston
Robot Op: Kirk Slawek
Gaffer: Patrick Wilson
Studio: Arc Studios
Studio Manager: Skylar Galayda
Art Director: Amanda Alberto
Prop Stylist: Jenee Boston
Food Stylist: Delaney Stephens
Production Company: Gear Seven
Camera Solutions / Robotics: Shift Dynamics
PA: David Hamilton
Project Manager: Maddie Herreid
BTS: Ryan Green
Talent: Callie Blount
Edit: JT McCreery
Color: Brett Price
Sound Mixing: Ryan Pribyl
VFX: Neal Clement