Client: Caraway
Project Type: Virtual Production
Studio: Arc Studios (Gear Seven's Virtual Production Studio)
Robotics: Colossus (Gear Seven's Shift Dynamics Team)
Partner: Knitted City
Platform Focus: Instagram & Digital Advertising
The Challenge:
Caraway, known for their eco-friendly cookware, aimed to create a campaign that showcased the bold colors of their pans in a way that would captivate audiences on Instagram and other digital platforms. They sought a visual experience that would make their product stand out, highlighting both their brand’s design-forward appeal and the vibrancy of their cookware.
Our Solution:
For this project, we turned to a blend of advanced technology and artistic innovation. Collaborating with Knitted City, we developed a futuristic yet warm and welcoming environment using Unreal Engine. This unique digital space gave us full creative control over the scene’s aesthetic, combining sleek, modern elements with a cozy, inviting atmosphere that aligned with Caraway's brand identity.
To capture the cookware in stunning detail, we utilized Colossus, our high-speed robotic arm from Shift Dynamics. Colossus allowed us to execute smooth, dynamic camera movements—giving us the ability to highlight Caraway’s cookware from angles that would have been impossible with traditional techniques. The precision and speed of the robotic arm enabled us to emphasize the vibrant colors of the pans with fluid, cinematic shots that felt innovative and fresh.
Execution:
Every element of the production was designed to bring out the beauty of Caraway’s signature colors. The futuristic kitchen environment we crafted added a layer of sophistication to the visuals, while still evoking a sense of warmth and approachability. By blending advanced technology with thoughtful design, we showcased Caraway’s cookware in a way that was visually compelling and aligned with their modern, design-forward ethos.
Using Colossus, we were able to execute complex, sweeping shots with remarkable accuracy. The result was a captivating visual journey that highlighted the cookware’s aesthetics while immersing viewers in a cutting-edge environment. Colossus allowed us to get the exact same shot take after take, ensuring a perfect match-cut, something impossible by human hand.
Results:
The final video delivered a fresh, bold look for Caraway, blending sleek, futuristic visuals with an inviting warmth that resonated with the brand’s core values. The combination of dynamic camera work and an immersive, innovative environment presented their products in a new light, creating a memorable piece of content for use across digital platforms.